If you want to track phone calls generated by your website using ResponseTap (formerly AdInsight) then you’re likely to come across an annoying issue with the way call data is sent to Google Analytics; ResponseTap sends different values from those usually found in Google Analytics.
Here’s a solution to get ResponseTap call tracking playing nicely with Google Analytics. Continue Reading »
The use of other companies’ trademarks in your Adwords campaigns is something that crops up from time to time. After a recent judgement by Niilo Jääskinen, the Advocate General of the European Court of Justice, it appears that the rules of the game are about to change (probably in the Summer of 2011).
What can we do in Adwords?
Currently you’re able to use someone else’s trademark as a keyword (or phrase) to trigger an ad. You are not allowed Continue Reading »
It’s that time of year when everyone goes a bit Mystic Meg. We get the usual ‘predictions’ appearing in list after list and I thought it would be more useful to point to a couple of things that are real and have caught my eye recently.
This is one of those brilliant products that speaks for itself. Point your iPhone at a sign in a foreign language and the text is instantly translated into English without the need for a data connection.
Watch the video after the jump to understand just how cool it is.
I’ve met with 3 online businesses in the last 2 weeks that have all wanted to increase their online sales. None of these businesses were start ups and all are investing significant budget in online marketing. Yet all 3 businesses lack fundamental statistics about their online performance. A massive benefit of working in the online world is that it’s possible to measure everything that your visitors do…and doing most of it is free. So make sure you don’t break the golden rule and measure everything!
If you’re thinking about setting up an online shop in the UK, you probably just want to know the answer to the simple “How do I do it and how much will it cost?”.
There are as many different ways to sell your products online as you can think. However, what we’re after here is a simple answer, a starter for 10, not an exhaustive list of all the options. In this post I’ll give you a ‘stake in the ground’ that you can use to make some business decisions and get started.
If you’re starting with Adwords, it won’t be long before you wonder how the nuts and bolts of the pay per click (PPC) pricing mechanism fit together. What this video lacks in pizzaz, it makes up for in content. It’s 9 minutes of your life but if you’re a client using PPC advertising (or need to explain the Adwords fundamentals to a client) it’s a must watch.
The only small comment I would make is that I believe the price paid is actually 1p (or $0.01 in the US) higher than the bid that’s been beaten rather than exactly the beaten bid price as Hal says. See more detailed info on the Google Help page about what you pay on Adwords.
I’ve been working on some UK specific Facebook usage figures. By collating the information provided by Facebook and the figures from the ONS, I get a pretty confusing picture. The trends are as we would expect to see from everyone’s anecdotes (2% of users are 65+ etc) but the specifics are a bit muddy.
Specifically, when we look at the relationship between Facebook users and total UK population. Is it really possible for 117% of women between 19 and 24 to have an account?
Clearly not, so why the dodgy figures? Here are my top guesses:
UK population figures are impossible to get right
People are lying about their age (younger people saying they’re over 13 to get an account and older people pretending they’re younger)
Foreign students skew the figures
People have more than one account
Of course, Facebook could be inflating their reach figures when reporting to their advertisers but that wouldn’t be cricket would it!
I’m sure its a mixture of all of these guesses but the last one is worrying if we’re basing online advertising decisions on the figures Facebook are publishing.