Manage customer feedback for free

Published on Jul 07 2008 under Looking after customers, Online tools

Capturing ideas and suggestions from your customers or potential customers is a vital part of developing your product and customer base. Its really easy to take a more structured approach to customer feedback by using the excellent Uservoice. The service is currently free (while its in beta) and I suspect it’ll move to a ‘freemium’ model once its live.
Users can leave new suggestions for you or vote for the features that they feel would best enhance your product offering. By including a snipet of code on your website you can add a button to allow customers to add feedback with the click of a button without actually leaving your site. Once you choose to implement an idea you can interact with contributors via the service which really does create the kind of reactive “we’re listening” kind of feel any good business wants.

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