The guys at website monitoring service Pingdom have done an interesting visual round up of how some of the more successful blogs have evolved over recent years. There are a few trends to note but for me the move to a very crowded masthead stood out. Most of the blogs featured have decided to place a large ‘leaderboard’ style banner ad at the top (or near the top) of the page. I read this as a sign that the attention ads get here is too difficult to ignore when compared to the revenue from other areas on the site. It really reminds me of the huge mastheads we now see on print newspapers.
If you’re planning a blog it might be worth learning from the big guys rather than find out through your own evolution. Although the specifics are clearly relevant for those looking monetize content, the layout lessons must be applicable to corporate, promotional blogs too.
Take a look now: A visual round-up of successful blog evolution