Archive for the 'eTail & selling online' category

Integrating ResponseTap phone call tracking and Google Analytics

Integrating ResponseTap phone call tracking and Google Analytics

If you want to track phone calls generated by your website using ResponseTap (formerly AdInsight) then you’re likely to come across an annoying issue with the way call data is sent to Google Analytics; ResponseTap sends different values from those usually found in Google Analytics.

Here’s a solution to get ResponseTap call tracking playing nicely with Google Analytics.
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The golden rule of website success

The Golden Rule of website success: Measure everything
I’ve met with 3 online businesses in the last 2 weeks that have all wanted to increase their online sales. None of these businesses were start ups and all are investing significant budget in online marketing. Yet all 3 businesses lack fundamental statistics about their online performance. A massive benefit of working in the online world is that it’s possible to measure everything that your visitors do…and doing most of it is free. So make sure you don’t break the golden rule and measure everything!

In the following post I’ll highlight a couple of actions that will give you the information you need to build a better online business.

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The cost of setting up an online shop

If you’re thinking about setting up an online shop in the UK, you probably just want to know the answer to the simple “How do I do it and how much will it cost?”.

Advice for making money online with ecommerce

There are as many different ways to sell your products online as you can think. However, what we’re after here is a simple answer, a starter for 10, not an exhaustive list of all the options.┬áIn this post I’ll give you a ‘stake in the ground’ that you can use to make some business decisions and get started.

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Adwords advice