Archive for the 'Improving your site' category

Integrating ResponseTap phone call tracking and Google Analytics

Integrating ResponseTap phone call tracking and Google Analytics

If you want to track phone calls generated by your website using ResponseTap (formerly AdInsight) then you’re likely to come across an annoying issue with the way call data is sent to Google Analytics; ResponseTap sends different values from those usually found in Google Analytics.

Here’s a solution to get ResponseTap call tracking playing nicely with Google Analytics.
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The golden rule of website success

The Golden Rule of website success: Measure everything
I’ve met with 3 online businesses in the last 2 weeks that have all wanted to increase their online sales. None of these businesses were start ups and all are investing significant budget in online marketing. Yet all 3 businesses lack fundamental statistics about their online performance. A massive benefit of working in the online world is that it’s possible to measure everything that your visitors do…and doing most of it is free. So make sure you don’t break the golden rule and measure everything!

In the following post I’ll highlight a couple of actions that will give you the information you need to build a better online business.

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The cost of setting up an online shop

If you’re thinking about setting up an online shop in the UK, you probably just want to know the answer to the simple “How do I do it and how much will it cost?”.

Advice for making money online with ecommerce

There are as many different ways to sell your products online as you can think. However, what we’re after here is a simple answer, a starter for 10, not an exhaustive list of all the options. In this post I’ll give you a ‘stake in the ground’ that you can use to make some business decisions and get started.

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Use your own domain for OpenID

Creating accounts and remembering passwords for every site you visit has always been a major pain. A simple way around this issue is OpenID. This technology allows you to use a single account to control access to lots of sites in a secure way.

You probably already have an OpenID account but just didn’t know about it.

Keep reading and watch a quick video to see how easy it is to set up…

3 must-have plugins for setting up your business blog with wordpress

If you’ve installed WordPress for your business’ website, blog or news section, you’ll need to install some extra plug-ins to really get the most from this excellent software. They’re all free (although a donation is welcome) so install them right now.

Greg’s High performance SEO

Out of the box, WordPress doesn’t insert some common meta tags in your pages. Although the importance of these (specifically keywords & description) has been reduced since the early days of SEO, they still hold some value and it is just general good practice. This plugin has a wealth of features (and documentation) to help make your site a bit more Google friendly and to get it set up properly took me about 15mins. If you only have time to install one plug in, this is the one – it really is superb.

Google XML sitemap generator

To make sure that Google (and Bing and Yahoo!…) knows where all your pages are, you can submit an XML sitemap. However, editing the file manually every time you create a new post is a major pain. This plug in does the editing and submits the new sitemap to all the search engines automagically! Make sure that you take a couple of minutes to configure the plug in to get all the categories and tags that you want into your sitemap.

Wordtwit

There are a whole host of ways to integrate your WordPress blog with Twitter but this plugin gives you a couple of powerful features that are really slick. Once installed, you can create your own url shortening structure (now, that looks pro doesn’t it!) and you can track clicks from Twitter in your Google Analytics account. You can also restrict the posts that are tweeted by including or excluding a specific tag/category.

Make your site social for free

Feb 17 2009 Published by under Improving your site

Social media is a term you’ve probably heard but if you haven’t it broadly means allowing users to engage with website content and each other. Sites like Facebook and Twitter are known as social networking sites because their primary purpose is to allow people to make contact and share thoughts, comments & content. Other sites like The Guardian or YouTube allow comments to be added around their content thus making their content ‘social’. So why not let your website users comment on your content, share ideas & thoughts etc. In other words, use the features of social networking on your own website.

One of the ongoing annoyances for committed users of the web is the number of user profiles we need to create to engage with the all these websites. Fortunately, Google’s recently launched social networking platform, Friend Connect allows us to embed social networking tools into our websites without the need to ask users to create a new profile when they want to use the features.
Adding the various free widgets will allow you to create a plug & play community for your website without the barriers usually associated with setting up and using a social network. You won’t need any programing skills but you will need (ftp) access to your server to set it up.

Check out this intro video from Google:

The evolution of successful blogs

Oct 26 2008 Published by under Improving your site, Observations

The guys at website monitoring service Pingdom have done an interesting visual round up of how some of the more successful blogs have evolved over recent years. There are a few trends to note but for me the move to a very crowded masthead stood out. Most of the blogs featured have decided to place a large ‘leaderboard’ style banner ad at the top (or near the top) of the page. I read this as a sign that the attention ads get here is too difficult to ignore when compared to the revenue from other areas on the site. It really reminds me of the huge mastheads we now see on print newspapers.
If you’re planning a blog it might be worth learning from the big guys rather than find out through your own evolution. Although the specifics are clearly relevant for those looking monetize content, the layout lessons must be applicable to corporate, promotional blogs too.

Take a look now: A visual round-up of successful blog evolution

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