Archive for the 'Observations' category

Adwords, trademarks, Google and the EU

Mar 31 2011 Published by under Observations, Online advertising & PPC, Search

Adwords trademarks in Europe

The use of other companies’ trademarks in your Adwords campaigns is something that crops up from time to time. After a recent judgement by Niilo Jääskinen, the Advocate General of the European Court of Justice,  it appears that the rules of the game are about to change (probably in the Summer of 2011).

What can we do in Adwords?

Currently you’re able to use someone else’s trademark as a keyword (or phrase) to trigger an ad. You are not allowed Continue Reading »

2 things that will blow your mind in 2011

Jan 01 2011 Published by under Observations, Online tools

2 things to blow your mind in 2011

It’s that time of year when everyone goes a bit Mystic Meg. We get the usual ‘predictions’ appearing in list after list and I thought it would be more useful to point to a couple of things that are real and have caught my eye recently.

Word Lens

This is one of those brilliant products that speaks for itself. Point your iPhone at a sign in a foreign language and the text is instantly translated into English without the need for a data connection.

Watch the video after the jump to understand just how cool it is.

Continue Reading »

Facebook’s UK user figures don’t add up

I’ve been working on some UK specific Facebook usage figures. By collating the information provided by Facebook and the figures from the ONS, I get a pretty confusing picture. The trends are as we would expect to see from everyone’s anecdotes (2% of users are 65+ etc) but the specifics are a bit muddy.

Specifically, when we look at the relationship between Facebook users and total UK population. Is it really possible for 117% of women between 19 and 24 to have an account?

Clearly not, so why the dodgy figures? Here are my top guesses:

  • UK population figures are impossible to get right
  • People are lying about their age (younger people saying they’re over 13 to get an account and older people pretending they’re younger)
  • Foreign students skew the figures
  • People have more than one account
  • Of course, Facebook could be inflating their reach figures when reporting to their advertisers but that wouldn’t be cricket would it!

I’m sure its a mixture of all of these guesses but the last one is worrying if we’re basing online advertising decisions on the figures Facebook are publishing.

You can get all the figures in a handy pdf from my UK web usage statistics page.

The evolution of successful blogs

Oct 26 2008 Published by under Improving your site, Observations

The guys at website monitoring service Pingdom have done an interesting visual round up of how some of the more successful blogs have evolved over recent years. There are a few trends to note but for me the move to a very crowded masthead stood out. Most of the blogs featured have decided to place a large ‘leaderboard’ style banner ad at the top (or near the top) of the page. I read this as a sign that the attention ads get here is too difficult to ignore when compared to the revenue from other areas on the site. It really reminds me of the huge mastheads we now see on print newspapers.
If you’re planning a blog it might be worth learning from the big guys rather than find out through your own evolution. Although the specifics are clearly relevant for those looking monetize content, the layout lessons must be applicable to corporate, promotional blogs too.

Take a look now: A visual round-up of successful blog evolution

Adwords advice