Creating accounts and remembering passwords for every site you visit has always been a major pain. A simple way around this issue is OpenID. This technology allows you to use a single account to control access to lots of sites in a secure way.
You probably already have an OpenID account but just didn’t know about it.
Examples of OpenID providers are Google and Yahoo! (if you have one of these accounts you already have an OpenID). This is great but if you want the flexibility to use your own, easy to remember domain you don’t have to set up your site to be an OpenID provider. You can simply choose a 3rd party you’re already using for other things.
This approach means you’re in complete control of your online identity and can easily see who has access to your credentials. If you’re no longer happy with them, you can simply revoke access…easy! Watch this all in action in the video below.
The code you’ll need to embed in your site’s homepage is:
<link rel="openid2.local_id" href="https://www.google.com/profiles/[yourprofileID]" >
So, if you’re a website owner and thinking about authentication, reducing the friction created by the sign up process is very important. Implement OpenID and as you can see in the video, your users will find it very easy to log in and start using your service.