Facebook’s UK user figures don’t add up

I’ve been working on some UK specific Facebook usage figures. By collating the information provided by Facebook and the figures from the ONS, I get a pretty confusing picture. The trends are as we would expect to see from everyone’s anecdotes (2% of users are 65+ etc) but the specifics are a bit muddy. Specifically, […]

Adwords lost impression share due to rank explained

Adwords impression share is very useful for demonstrating how much of your target audience you’re covering. As a rule of thumb, impression share (IS) above 80% is usually regarded as good. Take the following figures from a real Adwords account: Impression Share: 93% Lost IS (Rank): 7% Lost IS (Budget): 0% Exact Match IS: 100% […]

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