Adwords, trademarks, Google and the EU

The use of other companies’ trademarks in your Adwords campaigns is something that crops up from time to time. After a recent judgement by Niilo Jääskinen, the Advocate General of the European Court of Justice,  it appears that the rules of the game are about to change (probably in the Summer of 2011). What can […]

Fundamental economics of the Adwords ad auction

If you’re starting with Adwords, it won’t be long before you wonder how the nuts and bolts of the pay per click (PPC) pricing mechanism fit together. What this video lacks in pizzaz, it makes up for in content. It’s 9 minutes of your life but if you’re a client using PPC advertising (or need […]

Adwords lost impression share due to rank explained

Adwords impression share is very useful for demonstrating how much of your target audience you’re covering. As a rule of thumb, impression share (IS) above 80% is usually regarded as good. Take the following figures from a real Adwords account: Impression Share: 93% Lost IS (Rank): 7% Lost IS (Budget): 0% Exact Match IS: 100% […]

Scroll to top