How to get a good domain name for your business

If you’re taking an offline business online you are likely to want your own domain name. For the avoidance of doubt, a domain name is the part of a web address that makes a business unique. These can be generic like .com, .net, .org or country specific like .co.uk, .com.au, .fr, .co.nz etc. How to […]

Fundamental economics of the Adwords ad auction

If you’re starting with Adwords, it won’t be long before you wonder how the nuts and bolts of the pay per click (PPC) pricing mechanism fit together. What this video lacks in pizzaz, it makes up for in content. It’s 9 minutes of your life but if you’re a client using PPC advertising (or need […]

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