Adwords lost impression share due to rank explained

Adwords impression share is very useful for demonstrating how much of your target audience you’re covering. As a rule of thumb, impression share (IS) above 80% is usually regarded as good. Take the following figures from a real Adwords account: Impression Share: 93% Lost IS (Rank): 7% Lost IS (Budget): 0% Exact Match IS: 100% […]

3 must-have plugins for setting up your business blog with wordpress

If you’ve installed WordPress for your business’ website, blog or news section, you’ll need to install some extra plug-ins to really get the most from this excellent software. They’re all free (although a donation is welcome) so install them right now. Greg’s High performance SEO Out of the box, WordPress doesn’t insert some common meta […]

The evolution of successful blogs

The guys at website monitoring service Pingdom have done an interesting visual round up of how some of the more successful blogs have evolved over recent years. There are a few trends to note but for me the move to a very crowded masthead stood out. Most of the blogs featured have decided to place […]

Improve site quality with free images

If your site is looking a bit tired and perhaps rather dull, using a few images to break it up is a great idea. Typically, stock images can cost a lot to licence for online use, however a number of websites offer good quality stock images for free. One of the most well known and […]

Online image editing

I’ve just been looking for a decent web based image editor for cropping and scaling images without having to buy desktop software. Well I found Picnik and what a beauty she is! It allows you to do all the basic features of Photoshop with some of the more advanced stuff like filters thrown in for […]

Use Blogger as a news article editor

I had to find a solution for a client who wanted to be able to upload news articles to their otherwise static website. Having looked at options like Adobe Contribute and not really seen the benefit, I thought Blogger’s FTP publishing setting must be worth a look. Sure enough, you can customise the template to […]

Google helps you cook

We all know Google is the best search engine available. However, it is an awful lot more too – it even helped me make dinner! I was cooking the other day (actually I was just preparing the ingredients for Liz to do the cooking!) and I had a recipe which was written in pounds & […]

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