Integrating ResponseTap phone call tracking and Google Analytics

If you want to track phone calls generated by your website using ResponseTap (formerly AdInsight) then you’re likely to come across an annoying issue with the way call data is sent to Google Analytics; ResponseTap sends different values from those usually found in Google Analytics. Here’s a solution to get ResponseTap call tracking playing nicely […]

Fundamental economics of the Adwords ad auction

If you’re starting with Adwords, it won’t be long before you wonder how the nuts and bolts of the pay per click (PPC) pricing mechanism fit together. What this video lacks in pizzaz, it makes up for in content. It’s 9 minutes of your life but if you’re a client using PPC advertising (or need […]

Adwords lost impression share due to rank explained

Adwords impression share is very useful for demonstrating how much of your target audience you’re covering. As a rule of thumb, impression share (IS) above 80% is usually regarded as good. Take the following figures from a real Adwords account: Impression Share: 93% Lost IS (Rank): 7% Lost IS (Budget): 0% Exact Match IS: 100% […]

3 must-have plugins for setting up your business blog with wordpress

If you’ve installed WordPress for your business’ website, blog or news section, you’ll need to install some extra plug-ins to really get the most from this excellent software. They’re all free (although a donation is welcome) so install them right now. Greg’s High performance SEO Out of the box, WordPress doesn’t insert some common meta […]

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